Kozhikode’s Agriculture Department is strengthening farmers’ markets through digital sales systems, market intervention, and local procurement support. The department has also used initiatives like Onasamriddhi and the Kathir app to help farmers sell produce more directly and reduce middlemen’s influence.The department is stepping up intervention during festive seasons to prevent artificial price rises and protect both farmers and consumers. Reports say more than 2 lakh tonnes of produce have been distributed through 2,000 farmers’ markets statewide, showing the scale of this market network.In Kozhikode, the Agriculture Department has also supported the revival of weekly markets under schemes like Jeevani, aimed at direct selling of local produce. That approach helps farmers get better price realization while giving consumers fresher produce through shorter supply chains.